“We are temporarily a company with no product and no revenue.”
TUI, the global travel and vacation giant that owns six European airlines, 1,600 travel agencies, over 300 hotels and 14 cruise ships, desperately needs help. And it appears to have got it. On Friday, the company announced that the German government had approved a €1.8 billion loan to help keep the group afloat as COVID-19 brings the global travel sector to a literal standstill. The bridge loan, which still needs to be approved by TUI’s creditors, would be one of the biggest ever issued through German state-owned lender KfW.
“We are currently facing unprecedented international travel restrictions. As a result, we are temporarily a company with no product and no revenue. This situation must be bridged,” TUI CEO Fritz Joussen said in a statement. The same could be said for millions of companies around the world. But unlike TUI, many of them don’t have the ear of their national government.
Even as giant travel companies like TUI line up with airlines and cruise owners for multi-billion dollar bailouts, huge question marks loom over the global travel industry’s future.
The World Tourism Organization (UNWTO), in its updated assessment of the potential impact of COVID-19 — based on the optimistic assumption that the tourism industry will experience a swift recovery over the next 3-4 months — projects that for the whole year 2020, tourist arrivals will have fallen 20-30% from 2019, and international tourism revenues will have plunged by $300 billion to 450 billion, almost one third of the $1.5 trillion generated in 2019.
Taking into account past market trends, this would mean that between five and seven years’ worth of accumulated industry growth will have been wiped out in one fell swoop.
By contrast, the global financial crisis of 2008-09 resulted in a 5.4% fall in international tourism revenues, while the September 11 attacks in 2001 and the SARS outbreak of 2002-3 led to declines of just 2% and 0.4%. These were just momentary blips for an industry that has experienced two decades of almost uninterrupted growth, resulting in a three-fold surge in international tourism receipts, from $496 billion in 2000 to $1.5 trillion in 2019. Even during the worst year, 2009, the 5.4% fall in tourism receipts was cancelled out by a 5.7% resurgence in 2010.
What is happening now — the total collapse of global travel and tourism — has not happened before. As the UNTWO itself concedes, its own estimates “should be interpreted with caution in view of the magnitude, volatility and unprecedented nature of this crisis. SARS and the 2009 global economic crisis are the existing references, but this crisis is like no other.”
Even the scenario of a 20-30% fall in receipts — four to six times more than in 2009 — assumes that the virus will be contained within the next 2-3 months; and once it is, that everything will return to exactly how it was before. It assumes that the virus will be contained globally to such an extent that it allows for unlimited international mass travel and tourism for leisure and business to resume within the next 2-3 months. And it assumes that this large number of people are actually willing to travel within a few months.
But this is hard to imagine. And once things do end up at some sort of new “normal,” the global economy may be in the throes of a recession deeper and more enduring than the one suffered in 2009.
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